Joseph Bracewell

Joseph leads AJ Park’s commercial law service. He has experience across a broad range of intellectual property, corporate and commercial matters, particularly in the creative arts, game development, and emerging technology industries. 

Expertise

Joseph advises clients of all sizes in the public and private sectors in relation to the protection and commercialisation of their creative assets and other intellectual property. He is experienced in corporate structuring, intellectual property licensing, business mergers and acquisitions, and day-to-day business contracting. He is of Ngāti Maniapoto and Ngāi Te Rangi descent and has also advised several large iwi-owned entities on their commercial arrangements.

Experience

Joseph returned to AJ Park in 2026 to lead the commercial team after working across the corporate/commercial and intellectual property teams of a full-service New Zealand law firm. Previously, he worked in the trade marks team of AJ Park and the commercial and trade marks teams at Baldwins before its acquisition by AJ Park in 2020. He started his career as a legal assistant with Recorded Music New Zealand.

Beyond work

Outside of work, Joseph’s time is mostly occupied by his three young kids, but he also tries (with mixed success) to fit in time to swim, catch a live music, comedy or theatre show, stay up to date with the latest games, and read a good book or two.