With the advent of artificially-generated images and viral content, the growing ubiquity of deepfakes and dupes has become a growing concern, especially for advocates of personality rights, also known as “publicity rights”.
AJ Park Litigation Practice Group Leader Thomas Huthwaite shares the protections available in New Zealand as well as potential gaps in the law on this topic.
AI increases the risk of misuse of personal information, both in terms of the information that businesses are feeding into, and receiving from, AI platforms.
