Insights | Australia & New Zealand | AJ Park

Client story \ 14 Aug 2024

From farm to fashion to Olympics: Honest Wolf

At AJ Park, we take pride in transforming our clients' ideas into tangible assets that make a positive impact. Our client Honest Wolf, a shining example of Kiwi ingenuity, embodies this spirit by pioneering creative and sustainable solutions at the cross-section of farming and fashion.

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Article \ 11 Aug 2024

Luxury at the Games: LVMH x Olympics

This year, Paris, the world’s fashion capital plays host to the world’s largest sporting event. With an expected global audience of more than three billion, there will be a lot of attention and money spent on this sporting event.

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Article \ 11 Jul 2024

Who owns the copyright when a relationship breaks down?

Despite international treaties, the copyright world remains divided on the fundamental basis and justification for copyright protection. It is perhaps most clearly illustrated by contrasting British and German copyright philosophy.

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Article \ 24 May 2024

Hidden gems: a guide for New Zealand manufacturers to discovering…

The manufacturing industry, with its high-tech innovations and sophisticated processes, offers a wealth of hidden IP opportunities that manufacturers may not realise they have.

Article \ 20 May 2024

Should New Zealand prepare for a ‘right to repair’?

The Consumer Guarantees (Right to Repair) Amendment Bill will, if enacted, create a broad ‘right to repair’ for New Zealand consumers.

Article \ 19 Apr 2024

Dupes - keeping up with the trends

Keeping up with the latest trends is not for the faint of heart. It can also be expensive. Enter dupes. But is imitation a form of flattery, or a form of robbery?

Article \ 14 Mar 2024

Transforming ideas into $$$: the importance of intellectual property in…

Just as the early bird catches the worm, a business can make gains and strengthen its future by ensuring IP management is a core part of is research and development strategy.

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Video \ 7 Mar 2024

Innovation insights and doing business in China

China represents a major opportunity for New Zealand businesses, and Facteon Group’s Managing Director, John Cochrane, has first-hand experience of connecting New…

Article \ 4 Mar 2024

Don't be duped by dupes

Duplicate products, or dupes as they're commonly known, are an increasingly popular phenomenon both in New Zealand and globally, with social media influencers…