Articles
Latest articles
- Article
- 19 July 2010
Can you really patent that?
To people outside the food industry, the idea of patenting food may seem ridiculous. Some might even consider food patents a little unfair, given the fundamental importance of food to us all. But many new food products are, in fact, patented. More...
- Article
- 16 July 2010
Opinion: Right to patent software critical to Kiwi entrepreneurs
Home-grown innovation relies upon the ability to patent software applications. We know this because one in five of the software patents that have been awarded in New Zealand to date are owned by Kiwi entrepreneurs. More...
- Article
- 15 July 2010
My company name says what?
It's worth making stringent checks about your company name to save money and adverse publicity later. More...
- Article
- 14 July 2010
Decoding the new ad codes
Put down the lard burger and clear away the cake. New Zealand's Advertising Standards Authority (ASA) has released three new codes of practice. The new codes relate to advertising to children, advertising food, and advertising food to children. More...
- Article
- 01 July 2010
How green are you?
Retailers are looking at more ways they can 'green up' their goods and services. The fashion industry is just one industry that has embraced this trend. Coffee houses are another. Increasingly, others are looking at how they can also use the 'green' trend to their advantage. More...
- Article
- 28 June 2010
The move to green
Businesses throughout the country are looking at ways that they can 'green up' their goods and services. So how do you go green without hitting a red light? More...
