Corinne Blumsky - Latest Articles
- Advertising to children
- Fine tuning
- What tune are you playing?
- My company name says what?
- How green are you?
- The move to green
- Are you being scammed?
- Embracing our culture
- Copy rights and wrongs
- Snapped in a promotion trap
- The big world of brands
- Cutting a fair deal
- Becoming an e-retailer
- Scale up your look
- Branding is not populist
- Tell no lies
- Do fashion designers actually design their own clothes?
- Defending your trade marks on both sides of the Tasman
- Are you compliant?
- Registration is not the end of the game
- Choc licked
- Playing fair - knowing your obligations under the Fair Trading Act
- A step closer to Madrid
- Don't under estimate the value of a search
- Making websites work for you
- Do you know what you own?
- Understanding branding
- Twelve reasons to register your trade mark
- Branding in 2009
- Don't get hoodwinked by domain name scams
- Green washing: How to avoid it
- What's in a name?
- Part of a club?
- Get the picture
- Double trouble
- What happens to the trade marks of deregistered companies?
- Multi-brand retail
- Fakes at a click
- Memory lane
- Building flexibility into your franchise agreements
- Updating your look?
- Look after your trade mark right to the end
- True Colours
- Brand architecture - a road map for success
- Online auction sites
- Is the joke on you?
- Coping with copyright ownership
- Playing by the rules
- Retail franchises
- Branding for sustainability
- Ambush marketing
- Getting to grips with copyright
- The effects of a fresh image
- Nothing but the Truth
- Focus on your Intellectual Property
- Your Precious Ideas - Intellectual Property Survey Results Revealing
- Selling on the net
- How secure is your domain name?
- Poor IP protection?
- Smorgasbord of choice
- Hot fashion, hot property
- Brand elasticity
- A stretch too far?
- Why Brands Fail
- Branding is the Key
- Expanding Horizons
- Intellectual Property and the Engineering Industry
- Lost in Translation
- Fighting to Win - National and Retail Brands
- Buying or Selling
- Say it on Your Shirt
- Avoiding Catalogue Catastrophe
- The Changing Face of Trade Marks
- Sponsorship - Heavenly Brand Marriage or Unhealthy Union?
- Star Struck Giving a Brand Iconic Status
- Recognise the IP in Your Business
- Do you Sound Right?
- The Art to Registering Right
- Domain Name Demons
- Cataloguing Mistakes
- Cutting Free
- Cracking Down on Counterfeiters
- Look Before You Leap
- Benefits from a Kiwi Connection
- The Devil is in the Detail
- Walking a Tight Line
- Pandora's Branding Box
- Strong Brands Create Strong Business
- Trading in Asian Markets
- The Sound of Music
- Competitor Intelligence
- The Essence of Branding
- The War Against Knock Offs
- The Service World
- Keeping Reign Over Your Name
- Follow the Yellow Brick Road
- What's in a Name?
- Burberry Protects IP
- Unparalleled Harm - The IP War
- Capture the E-retail Wave
- The Name Game
- Look Out Wannabes - It's Covered
- Curtains Up - The World Stage is Yours
- Stand out from the Crowd
- Making a Great Brand Better - The Norsewear Story
- I'm With the Brand
- Copyright Rules are Commonly Misunderstood
- Stealing Your Thunder....Pants
- A J Park committed to New Zealand's fashion industry
- Sewing Up Your Trade Mark Application
- Being Smart About Searching
- The Only Sure Mark of Protection