NEWS AND ARTICLES

  • Article
  • 11 March 2010

Update on New Zealand's Patents Bill

New Zealand’s Patents Act came into force in January 1955.  Since then, technology has advanced rapidly and our current Patents Act has proved ill-equipped to deal with these changes.  And so, a new Patents Bill has been proposed. MORE..

 
  • Article
  • 08 March 2010

The big world of brands

I recently had the good fortune to travel to Hong Kong and Vietnam.  It was a great trip which provided an interesting observation in branding.  Here in New Zealand, we live in a heightened state of what some call ‘over-branding’.  It’s true that in the Western world, we’re surrounded by brands that drive our buying decisions. MORE..

 
  • Article
  • 05 March 2010

Cutting a fair deal

When it comes to negotiating a franchise deal, the representations you make about your business are crucial.  Get it wrong and you could face a civil action by a disgruntled franchisee. Get it very wrong and you could face prosecution under the Fair Trading Act and, also possibly, under the Crimes Act. MORE..

 

A J Park is New Zealand’s leading intellectual property firm.


We act for nearly half of New Zealand's top 100 companies and almost half of global Fortune 500 companies. We represent the New Zealand interests of 60% of the world’s most powerful brand names (Interbrand). Intellectual property in New Zealand, Australia and the Pacific region is our specialist area of practice.

Our people have expertise in your industry and understand your technology. We can help you make the right decisions about your intellectual property to maximise your competitive advantage locally and around the world.


Talk to us about where you want to take your business.